About

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About ReadtoVote.org:

Co-founders of the highly acclaimed Tappening movement Mark DiMassimo and Eric Yaverbaum aim to create momentum and inspire all elected officials, as well as the general public, to actually read the bills being debated in our nation. ReadtoVote.org asks for a pledge to read these bills, and provides a link that allows visitors to easily download the major bills currently before Congress. DiMassimo and Yaverbaum plan to continue to invest in bold, brazen, educational marketing campaigns that focus on issues that are profoundly impacting the future of our country.

About DIGO:

The advertising, design, and digital Agency for a Social World, New York City­based DIGO (short for DiMassimo Goldstein) was founded by Mark DiMassimo in 1996. Prior to that, DiMassimo created pioneering digital and interactive programs for blue chip clients, led creative on some of the most successful launches of all time, including those for the AT&T Universal Card and the Citibank AAdvantage Card, and rose to the top of the direct marketing world before jumping to a prime creative position at a boutique shop that he helped build into a thriving integrated powerhouse in only three years. When DiMassimo launched DIGO with one employee (a strategist), it quickly became one of the fastest-growing agencies in the U.S. Working with visionary clients on innovative business models, the agency evolved a unique approach that reflected the new world of the consumer.

DIGO clients have included a mix of innovative growth companies, blue chips, and social causes, including Crunch Fitness, Pfizer, Gateway, Tappening, Rare Conservation, American Red Cross, Comcast, Starwood, ESPN, thinkorswim, Investools, Memorial Sloan-Kettering Cancer Center, J.H. Cohn, and TV Guide.com, among others. For more information, visit www.digobrands.com.

About Ericho Communications:

Founded in 2007 by best-selling author and 28 year agency veteran Eric Yaverbaum, Ericho Communications is a full-service public relations firm where green meets the latest that technology has to offer. The firm¹s successes range from the recent launch of the first-ever video text messaging company to a new peer-to-peer video-sharing college search site to Tappening to work with Tibet. Yaverbaum is the former president of Jericho Communications, where he managed a who¹s who of brand names for 21 years, including IKEA Home Furnishings, Domino¹s Pizza, Subway Sandwiches and Salads, Progressive Insurance, TCBY, Sony, H&M, Bell Atlantic, American Express, and many more. Yaverbaum is also the author of five books (with a sixth to be published in December 2009), including PR for Dummies, which is required reading in marketing classes at 57 U.S. universities. His fourth book, The Everything Leadership Book, was published in 2008. Ericho Communications has offices in New York City, White Plains, NY, and Tampa, FL. For more information, visit www.erichopr.com

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